Later in our list of digital marketing tips, Search Engine Optimization (SEO) certainly stands out as one of the most important features when it comes to the success of a business.
Evaluating a website’s SEO—as search engine algorithms scan its structure—is extremely important.
Even with a solid SEO strategy, implementation may lead to poor results without a proper plan.
Thankfully, there are numerous tools—some of them completely free—that can significantly help improve your SEO.
In this article, we will present and discuss the 5 best free SEO tools to use in 2025, along with a description of how they can improve your results.
Google Search Console: Best Tool for Basic SEO Evaluation
We cannot ignore Google Search Console (GSC) because it is arguably one of the best free digital tools on the market.
It is no secret that this valuable free resource from Google has won the hearts of many digital marketers.
Google Search Console helps you monitor how well your site is performing in Google search results.
With this tool, you can see how your website is listed in the search results, how your keywords are performing, and the most popular web pages among your audience.
Keyword Research: GSC provides opportunities where one can define the keywords that bring visitors to their sites, thus enabling the users to optimize content with more of these keywords.
Ranking: The tool supports users in not losing track of their website’s position in the search results so the user can tell which pages perform best.
Fixing technical issues: You can see all the issues that are listed in the reports of GSC related to broken links and some indexing problems and deal with them directly to advance the performance of your website.
How to Use Google Search Console Add your website to GSC and link it with your Google account first.
Then assess traffic or keywords in the “Performance” report.
Make use of the Coverage report to find missing pages or those elements that do not appear in index pages.
Check out the "Links" report to gauge the impact of backlinks on the ranking of your site.
Link: https://search.google.com/search-console
Ubersuggest: A Simple Keyword Finder and Site Analysis Tool
Ubersuggest is a free tool that offers many features for beginner SEO users.
It offers the best assistance for discovering new keywords that lift a user’s site position in search results and was developed by Neil Patel.
Ubersuggest Capabilities
Research Keywords: Ubersuggest allows you to find the most searched phrases and assists you in creating content around those phrases.
Analyzing Traffic: The tool enables you to view estimated traffic of your website with respect to specific keywords.
Competitor Analysis: Ubersuggest allows you to study your competitor’s business digitally and check their performance alongside the other players in the market.
Using Ubersuggest Go to Ubersuggest website and add the URL of the website you are interested in.
Choose the country along with the language, and a catalogue of searched phrases in that field will appear.
Go further and check out the analysis done pertaining to the traffic along with backlinks.
Link: https://neilpatel.com/ubersuggest
Screaming Frog SEO Spider: An Advanced Unit for Technical Optimization and Diagnosis
Screaming Frog SEO Spider is one of the most effective tools in improving the technical aspect of your website’s SEO.
This tool helps in auditing your site comprehensively for the first time to check for any issues that stem from the architecture of the site which might hurt its visibility by search engines.
Verifying Internal and External Links: The tool performs the entire checklist of the website’s internal and external links looking for any broken links which need to be fixed.
Review of Titles and Meta Descriptions: It generates an exhaustive summary report of the titles and meta descriptions to ensure that no pages are missing configuration.
Speed Analysis: The tool helps one to assess the speed of loading your website pages which aids in enhancing the user's experience.
How to Use Screaming Frog Download and install the tool on your workstation.
Enter the URL of your website in the option given to set the links so as to run scan in automatic mode.
The report gives you a complete audit of the entire site including its titles, links, and speed.
Link: https://www.screamingfrog.co.uk/seo-spider
Moz Link Explorer: A Powerful Backlink Analysis Tool
Moz Link Explorer is an advanced backlink monitoring and analysis tool, which is one of many factors that impact a website’s position in search engine rankings.
Backlink Analysis: Moz is capable of analyzing the backlinks of your site, as well as those of your competitors.
This allows you to evaluate your backlink strength and adjust your strategy accordingly.
Link Quality Analysis: Moz offers a report on the quality of links which gauges if these links to your site are good.
How to Use Moz Link Explorer Go to the website of Moz Link Explorer and type your site’s URL.
After analysis, you will be in a position to access a detailed report of the backlinks that are impacting your site’s ranking on search engines.
Link: https://moz.com/link-explorer
Answer The Public: An Excellent Innovative Tool That Enables One to Search Questions Related to Their Website Content
Answer The Public is one of the best tools that helps you discover the questions people ask concerning relevant topics.
This makes it easier for you to find content ideas which enable you to drive more traffic to your website.
Suggestions for Frequently Asked Questions: With the help of the tool, you can analyze users’ common questions to plan content that caters to their needs.
Keyword Analysis: It offers you related keywords to those questions which enhance chances of being found in search results.
Helpful for writing future articles.
Link: https://answerthepublic.com
Conclusion
Free SEO tools are critical to increasing a website’s ranking.
The tools mentioned in this article will let you analyze a website, identify key areas with technical issues, optimize keywords, perform backlink audits, and much more.
The SEO results from this increased effort and these tools will guarantee that your site’s SEO will impact results in 2025 and beyond.
Watch your site begin to rise in search engine results with the use of these tools.
